The author analyses the conceptions of three authors whom he regards as representative. N. E. Miller’s and J. Dollard's conception stresses the role of reinforcement. R. R. Sears works out the theory of social learning within the framework of the personality problem. This theory is characterised by the dyadic conception of behavioural unit and the introduction of a new intervening variable, mediate social form of behaviour. C. E. Osgood underlines the function of shared meaning in forming human sociability. These conceptions have certain limits in common, given by their methodological starting point. The author criticises especially their narrowed conception of socialness and the factors of its genesis. But he appraises the fact that they keep the problems of social learning within reach of experimental research.